Case Study: True Value improves in-store customer service with EasyAsk

True Value improves in-store service with EasyAsk’s 65,000-SKU search

True Value, a major member-owned hardware cooperative, sought to improve its in-store customer service by giving employees instant access to product information from their large 65,000-SKU catalog. The challenge was to provide this access without overhauling their existing IT infrastructure. They implemented the advanced search and information-retrieval technology from vendor EasyAsk to meet this need.

The EasyAsk solution leveraged True Value's current systems, using superior linguistic processing to eliminate null searches from misspellings. This allowed employees to use natural language queries to find products and related data quickly. As a result, True Value employees can now easily and quickly respond to in-store shopper questions, turning them into satisfied and loyal buyers.

True Value