Case Study: True Value achieves faster, more accurate in-store customer service with EasyAsk

True Value - Customer Case Study

True Value, a member-owned wholesale hardware cooperative with roughly 6,100 independent retail locations, needed to give store employees instant access to product information so they could deliver the same high level of service in person and via their order‑processing intranet. To solve this, True Value turned to EasyAsk and implemented EasyAsk’s advanced search and information‑retrieval technology against its 65,000‑SKU catalog.

EasyAsk’s natural‑language search and ability to read both structured and unstructured data was integrated into True Value’s existing infrastructure, letting employees type questions (for example, “find drill driver kits over $200”) and get precise, image‑rich, filterable results. The EasyAsk deployment eliminated null searches from misspellings, provided real‑time delivery and alternative suggestions, sped employee responses, and helped convert in‑store inquiries into satisfied, loyal buyers.

True Value

Eric Lane

Director of E-Business