Case Study: Gardner-White achieves 170% site-search revenue growth with EasyAsk

Translating Brick-and-Mortar Success to the Web

Gardner-White, a fourth-generation, family-owned furniture retailer and one of Michigan’s largest, faced a weak built-in site search that left them falling behind online competitors after moving online in 2006. To translate their brick-and-mortar success to the web, Gardner-White began working with EasyAsk in 2018 to provide an intuitive, flexible search and merchandising solution that would help customers find products online as easily as in-store.

EasyAsk implemented a single product-query solution powering search, category and promotional pages, Search As You Type (SAYT), product detail pages, messaging and advanced filtering, with hands-on support through implementation. The results were dramatic: EasyAsk drove a 170% increase in site search revenue, 115% more site search transactions and a 73% lift in site search conversions, plus a 25% increase in average order value and 30% more time spent on site after searches — turning search into a major revenue driver.

Gardner-White

Matt Kibler

Ecommerce and Web Development Coordinator