Case Study: Personalization Mall achieves 2–3x the industry-average conversion rate with EasyAsk

Personalization Mall - Customer Case Study

Personalization Mall, a long-standing online retailer of personalized gifts, faced a growing eCommerce challenge: its homegrown, keyword-based search could not reliably handle natural language queries, a vast catalog (over 14,000 SKUs in 700 categories), mobile shoppers, or the merchandising analytics needed to track changing trends. To give customers fast, accurate results and a better mobile experience, Personalization Mall implemented EasyAsk’s eCommerce site search solution.

EasyAsk delivered a semantic natural-language engine, full-field indexing and memory-cache performance, analytics for merchandising decisions, and mobile-friendly search (including talk-to-text). The result: faster, more relevant search results with less manual tagging, better drill-down navigation, rising mobile conversion rates, and a site conversion rate averaging about 2–3× the industry average. EasyAsk’s scalable, low-maintenance platform enabled Personalization Mall to improve shopper discovery and drive measurable sales lift.

Personalization Mall

Jeff Chun

Vice President of Marketing