Case Study: The North Face achieves 23% higher sales per search with EasyAsk

Driving 23% more Revenue through Intelligent, Intuitive Search and Merchandising at The North Face with EasyAsk

The North Face, a VF Corporation brand, needed a smarter, more intuitive site search to drive eCommerce revenue and reduce clicks to product discovery on IBM WebSphere (U.S.) and Magento (Europe). The retailer found its default SOLR keyword search limited for modern, mobile and voice-driven queries and sought a solution that understood shopper intent and gave business users easy control. They selected EasyAsk’s Natural Language search and merchandising platform to address this challenge.

EasyAsk replaced SOLR and delivered natural-language search, simple business-rule merchandising, and “Virtual Categories,” enabling merchandisers to tune results without developers. The implementation produced measurable gains: sales per search session rose 23%, European sites saw a ~50% drop in bounce rate, and The North Face achieved higher revenue per search and faster, lower-cost site management — all credited directly to EasyAsk.

The North Face

Cal Bouchard

Senior Director of eCommerce