Case Study: Credit Union of America achieves hassle-free, branded on-hold music and happier callers with Easy On Hold's Logo Radio

Next-gen Hold Solution for Contact Centers

Credit Union of America, a 14-location credit union serving about 80,000 members, faced weak, inconsistent Music On Hold that was time-consuming to maintain after relying on locally sourced tracks. Amanda Gish, AVP of Marketing, engaged Easy On Hold to solve the technical and branding issues and to find a solution that worked with their new phone system.

Easy On Hold implemented its Logo Radio streaming solution with a streaming device, virtual scheduling, curated playlists, brand IDs and optional announcements. The stream now plays in all 14 locations, callers report more positive experiences, IT and marketing no longer spend hours uploading files, and Easy On Hold continues to manage quality and updates—resulting in a fresher, on-brand on-hold experience and a more effective on-hold marketing program.

Credit Union of America

Amanda Gish

AVP of Marketing