Case Study: Zipvit achieves 210% organic revenue growth with Eastside Co's Shopify Plus migration

Zipvit boosts organic search revenue 210% with Eastside Co

Zipvit, a British vitamins and supplements brand, was facing challenges with its expiring Magento platform, which had created friction in the customer buying journey and a confusing subscription flow. They partnered with vendor Eastside Co to migrate to Shopify Plus and undertake a full re-platforming and redesign to future-proof the business.

Eastside Co executed a complete Magento to Shopify Plus migration, rebuilding the site with a focus on simplifying the path to purchase and moving subscriptions to Recharge. The solution successfully removed friction from the customer journey. As a result, Zipvit saw a 210% increase in organic search revenue, a 153% rise in total users, and an 88% climb in engagement rate.

Zipvit