Case Study: Wild Deodorant scales subscriptions and expands internationally with Eastside Co

Wild Deodorant grows subscription processing to 80,000 armpits a month with Eastside Co

Wild Deodorant, a London-based provider of sustainable natural deodorant, faced the challenge of transitioning from a non-transactional site to a revenue-generating Shopify store. Their primary goal was to leverage a subscription model for growth while also focusing on reducing customer churn and preparing for international expansion. They partnered with the vendor Eastside Co for a bespoke Shopify build and ReCharge integration.

Eastside Co developed a new Shopify store for Wild Deodorant that integrated the ReCharge subscription platform, creating a seamless customer journey from checkout to post-purchase management. The solution included a powerful customer portal that allowed subscribers to easily swap scents, reducing churn. The results were significant, with subscription processing growing to over 80,000 units a month. The success also enabled a swift international expansion, beginning with the launch of a German storefront.

Wild Deodorant