Case Study: UFC Collectibles achieves 300% revenue growth with Eastside Co

UFC Collectibles grows revenue 300% with Eastside

UFC Collectibles, the official memorabilia platform for the UFC, partnered with Eastside Co because its paid media channels were underperforming. The challenges included a fragmented Google Ads account with inconsistent returns and an under-optimized product feed, alongside uneven Meta performance that missed key seasonal demand opportunities.

Eastside Co rebuilt and consolidated the Google Ads campaigns into a Performance Max structure and optimized the product feed for search. They also restructured Meta campaigns by collection and aligned them with UFC event cycles. The results were significant, with Google Ads revenue growing up to 300% and ROAS reaching a peak of 34.6x. Meta revenue also grew up to 300% year-on-year, with conversion growth reaching 540%.

UFC Collectibles