Case Study: Trunk Clothiers elevates ecommerce growth with Eastside Co's custom Shopify build

Trunk Clothiers nearly triples PPC impressions with Eastside Co

Trunk Clothiers, a London-based men's fashion retailer, wanted to grow its online sales by translating its personal, curated in-store experience into a digital environment. The challenge was to create a conversion-focused ecommerce site that was both easy for their team to manage and effectively highlighted their unique brand stories. They partnered with vendor Eastside Co for a bespoke Shopify build to achieve this.

Eastside Co designed and built a flexible Shopify site that emphasized an editorial style to inform and inspire visitors, much like the physical store. The solution included a strong content hierarchy, multi-currency functionality, and a restructured navigation. Post-launch, Eastside Co's ongoing SEO and PPC strategy delivered significant results; PPC impressions increased from 1.5 million to nearly 4 million in the first six months, with all key metrics like clicks, conversion rates, and revenue showing substantial year-on-year growth.

Trunk Clothiers