Case Study: Tropic Skincare achieves 4,300% ROAS with Eastside Co's Paid Social, PPC and SEO

Tropic Skincare boosts revenue 251% with Eastside Co

Eastside Co was engaged by Tropic Skincare, a natural beauty brand, to launch and manage its paid digital marketing efforts. The primary challenge was building a sustainable paid social and Google Ads account structure from the ground up to drive consistent revenue, as the brand had no prior paid social activity.

The solution implemented by Eastside Co involved comprehensive keyword research and a fast-moving campaign-based strategy for paid social and PPC, alongside a sustained SEO program of content creation and technical fixes. The results were exceptional: a return on ad spend of over 4,300% from PPC, and for paid social, over £116 in revenue for every £1 spent. Eastside Co's SEO work drove a 178% increase in sessions and a 251% increase in revenue within nine months.

Tropic Skincare