Case Study: TRENDYGOLF achieves a faster, more flexible Shopify 2.0 store with Eastside Co

TRENDYGOLF gets to checkout in 3 clicks with Eastside Co

TRENDYGOLF, a retailer of fashionable golf clothing, experienced significant growth that its existing Shift Commerce platform could no longer support. The brand needed a more robust, flexible, and user-friendly online presence to improve the customer journey. To address these challenges, TRENDYGOLF partnered with vendor Eastside Co to migrate to Shopify.

Eastside Co developed a bespoke Shopify 2.0 store for TRENDYGOLF using their custom 'Dali' template, which was optimized for speed. The solution included creating separate UK and US stores for internationalization and integrating a suite of third-party apps to enhance functionality. Key integrations included Covet Pics for pulling in Instagram content, a wishlist feature to nudge conversions, Klaviyo for newsletter subscriptions, and Yotpo for a loyalty program. This new tech stack streamlined the purchase process, allowing customers to checkout in just three clicks, and provided TRENDYGOLF with improved tools for customer engagement and marketing.

TRENDYGOLF