Case Study: Sneak Energy improves mobile UX and conversion with Eastside Co Shopify redesign

Sneak Energy boosts mobile UX with Eastside Co, reaching 3-second load speed

Sneak Energy, a brand of low-calorie, sugar-free energy drinks, faced the challenge of needing a full Shopify site redesign to improve user experience and increase mobile conversion rates. Their core goals were to improve add-to-cart and new customer conversion rates, reduce mobile bounce rate, and achieve a site load speed of under three seconds. They partnered with the vendor Eastside Co for this UX/UI-focused redesign project.

Eastside Co implemented a mobile-first design for the Shopify site, as 80% of Sneak's traffic comes from mobile devices. Key solutions included a sticky add-to-cart feature, a bespoke bundle builder, optimized imagery for faster load speeds, and an improved navigation to create an app-like feel. The redesigned site successfully met its goals, resulting in a modern and vibrant store with a greatly improved customer journey and user experience.

Sneak Energy