Case Study: Origin Coffee boosts subscriptions and loyalty with Eastside Co

Origin Coffee ranks #2 for subscription coffee one month after Shopify 2.0 relaunch with Eastside Co

Origin Coffee, a sustainable coffee brand with physical cafes and an online store, needed to migrate its existing Shopify site to the more powerful Shopify 2.0 platform. Their challenge was to create a website that could handle ecommerce demand while integrating new features to better connect their in-store and online experiences. They partnered with Eastside Co for this Shopify 2.0 relaunch.

Eastside Co developed a custom Shopify 2.0 site for Origin Coffee, integrating several key solutions including LoyaltyLion for a bespoke rewards program and Recharge for subscriptions. This enhanced the online experience and drove customer retention. The results were significant, with the new site helping Origin Coffee achieve a number two Google ranking for the term 'subscription coffee' just one month after launch.

Origin Coffee