Case Study: Mimi and Lula achieve higher email revenue and engagement with Eastside Co

Mimi and Lula boosts email revenue by 148% with Eastside Co

Mimi and Lula, an award-winning children's accessories brand, faced challenges with an underperforming email marketing program due to limited time and resources. They engaged the vendor Eastside Co to develop a strategy to grow their subscriber list, improve engagement, and increase revenue, leveraging the Klaviyo platform.

Eastside Co implemented a comprehensive solution including an email design audit, segmentation, and automated behavioral flows like welcome, cart abandonment, and customer winback sequences. This strategic overhaul led to significant measurable impacts: a 148% increase in revenue, a 139% rise in unique email opens, and a 183% growth in newsletter signups. The vendor Eastside Co successfully transformed email into a high-performing channel for the brand.

Mimi and Lula