Case Study: Lazy Oaf migrates to Shopify Plus with Eastside Co

Lazy Oaf scales with Eastside Co and reaches 250+ global stockists

Lazy Oaf, an independent British fashion brand, faced security concerns and outgrew its existing Magento platform as the business expanded. They needed a more robust, secure, and flexible ecommerce solution. After considering options, Lazy Oaf chose to migrate to Shopify Plus and partnered with vendor Eastside Co for the design, development, and platform migration.

Eastside Co implemented a bespoke Shopify Plus build that captured the brand's unique, creative style with a highly animated site. The solution included features like a custom wishlist, sticky product descriptions, and a "Now Back in Stock" app to grow Lazy Oaf's customer email database and improve conversion rates. The new site provided the flexibility to easily manage content and product lines, resulting in a secure, scalable platform for the growing business.

Lazy Oaf