Case Study: Hancock Seed Achieves 287% Revenue Growth with Eastside Co SEO, Paid Search & Paid Social

Hancock Seed grows revenue 287% with Eastside Co

Hancock Seed, a fourth-generation family seed business based in Florida, faced the challenge of expanding its regional presence nationwide without letting customer acquisition costs spiral out of control. Their paid search was limited geographically, paid social was non-existent, and their SEO was hindered by keyword cannibalization. They partnered with Eastside Co to manage SEO, paid search, and paid social media.

Eastside Co implemented a unified strategy across all three channels. They expanded paid search nationally, launched a new paid social account using Dynamic Product Ads, and consolidated over 300 SEO pages to eliminate internal competition. This solution drove a 287% increase in Google Ads revenue and a 326% rise in conversions. Paid social became a major revenue channel within seven months, and organic visibility significantly improved, leading to a 10% year-on-year increase in new users.

Hancock Seed