Case Study: Hancock Seed boosts CRM revenue with Eastside Co

Hancock Seed grows Klaviyo revenue 564% with Eastside Co

Hancock Seed, a fourth-generation family business specializing in seed supply, partnered with Eastside Co to address a fragmented and underutilized email and SMS marketing program. Their challenges included a 95% inactive database, minimal automation consisting of a single welcome email, and a disconnected tech stack that prevented a unified customer view.

Eastside Co implemented a comprehensive solution by migrating Hancock Seed to Klaviyo to consolidate their channels. They rebuilt the entire CRM strategy with lifecycle automations, a consistent campaign calendar, and behavioral personalization. As a result, Eastside Co helped drive a 564% year-on-year increase in Klaviyo revenue, growing the channel's share of total business revenue from 6% to 36%.

Hancock Seed