Case Study: DJI Hasselblad boosts organic revenue with Eastside Co SEO

DJI Hasselblad boosts organic revenue 21% with Eastside Co

DJI Hasselblad, the official UK retailer for DJI and Hasselblad imaging products, partnered with Eastside Co to address significant challenges in its organic search performance. Despite strong brand recognition, the company was not ranking for key commercial terms, its blog content was underperforming, and it had no strategy for emerging AI-driven search channels.

Eastside Co implemented a comprehensive SEO program that included technical fixes, launch-aligned content, and a strategy for AI search. The solution delivered a 21% year-on-year increase in organic revenue, a 66% increase in sessions, and a 40% uplift in purchases. Eastside also helped establish a new revenue channel from AI sources, with ChatGPT-attributed revenue growing by 12,000%.

DJI Hasselblad