Case Study: Desert Steel drives 62% YoY revenue growth with Eastside Co’s Shopify redesign and full-funnel marketing

Desert Steel boosts marketing-led revenue 25% YoY with Eastside Co

Desert Steel, a US-based company creating handcrafted metal art, was frustrated by the underperformance of its e-commerce operations due to a lack of actionable data, clear KPIs, and a strategic marketing plan. Their previous Shopify site was not well-integrated and failed to support the brand's growth goals. They partnered with Eastside Co for a digital transformation.

Eastside Co implemented a full-funnel solution, including a complete Shopify website redesign and development, a marketing audit, and the execution of a new digital strategy across Paid Search, Paid Social, SEO, and CRM. This strategic overhaul drove significant growth, with marketing-led revenue increasing 62% YoY in Year 1 and a further 25% in Year 2, supported by a 7x blended ROAS. Eastside Co also helped achieve a 26% increase in average order value and a 94% increase in revenue from automated email flows.

Desert Steel