Case Study: Cutler and Gross boosts organic visibility and multi-market ecommerce with Eastside Co's Shopify Plus migration

Cutler and Gross grows ranking keywords 29% with Eastside

Cutler and Gross, a luxury British eyewear brand, faced challenges with its underperforming Magento 2 platform, which resulted in a low conversion rate, high operational costs, and limited multi-market functionality. They partnered with Eastside Co to migrate to Shopify Plus, seeking a strategic rebuild that would support their luxury positioning and future growth.

Eastside Co executed a comprehensive migration to Shopify Plus, which included a multi-market setup for the US, EU, and UK and a thorough SEO protection strategy. The results were significant, with a 29% growth in ranking keywords and a 5% increase in UK clicks post-launch. The new platform provided Cutler and Gross with a scalable, cost-effective foundation that reduced operational overhead and improved their digital commerce capabilities.

Cutler and Gross