Case Study: Coffee Angel streamlines D2C and wholesale commerce with Eastside Co

Coffee Angel boosts page-one keywords 22% with Eastside Co

Coffee Angel, a Dublin-based specialty coffee company, came to Eastside Co with a challenge. Their direct-to-consumer Shopify store had an outdated theme that couldn't showcase essential product details like tasting notes, and their B2B wholesale operation was fragmented across two separate systems without proper login gating for trade pricing.

Eastside Co built a new, modern Shopify theme for the D2C store and then cloned it to create a dedicated, branded B2B storefront. They integrated a dedicated B2B commerce app to gate pricing and ordering behind a login. This solution delivered significant results, including a 22% increase in keywords ranking on page one of Google and a 25% rise in keyword traffic, unifying both sides of the business on a single platform.

Coffee Angel