Case Study: WXPN builds a connected digital media hub with Eastern Standard

WXPN creates a connected digital ecosystem with Eastern Standard across 7 websites, 6 markets, and 3 streaming apps

WXPN, a nationally recognized NPR-affiliated public radio station, faced the challenge of navigating a complex and disconnected digital ecosystem that included multiple websites and streaming services. Their aging platform lacked strategic cohesion, making it difficult to engage new audiences in a declining market. Eastern Standard was enlisted to craft a holistic digital strategy.

Eastern Standard conducted extensive user research and implemented a comprehensive content strategy and a new UX design. They developed a custom CMS installation using Brightspot, which featured a seamless headless media player and robust analytics dashboard. The solution created a unified, multi-platform media hub that improved audience engagement, streamlined content workflows, and provided clear paths for donations and memberships.

WXPN