Case Study: U.S. Medical Licensing Examination improves website and portal UX with Eastern Standard

U.S. Medical Licensing Examination improves UX for 2.5M annual visitors with Eastern Standard

The U.S. Medical Licensing Examination (USMLE) required a comprehensive digital overhaul of its outdated website and student portal. Their legacy site had confusing navigation, an outdated visual design, and was built on hard-coded technology that made updates difficult. USMLE partnered with Eastern Standard to improve the user experience for its large audience of medical students and to transition to a more efficient Drupal CMS platform.

Eastern Standard executed a full redesign focused on modern UX and visual design, a new content strategy, and improved portal pathways. They created intuitive, guided user journeys, reorganized content for clarity, and ensured the new design was accessible. The solution provided by Eastern Standard successfully transformed the USMLE's digital presence into a more helpful and engaging resource for all users.

U.S. Medical Licensing Examination (usmle)