Case Study: Syracuse University boosts engagement and visibility with Eastern Standard

Syracuse University boosts news engagement with Eastern Standard using 23K student insights

Syracuse University partnered with Eastern Standard to address challenges with its news website, Syracuse University Today. The university's legacy site had an unsophisticated look and poor user experience, which did not reflect its robust research and achievements. It also faced difficulties in content management for its large pool of campus communicators and struggled to effectively serve its media audience.

Eastern Standard implemented a comprehensive digital transformation using a data-first approach. The vendor redesigned the website with a modern WordPress platform, improving UX with a refined content strategy, a sophisticated visual design system, and enhanced search functionality. This included creating a new Tip Sheets page for media and a companion email newsletter. The solution provided more flexible content management roles and a custom analytics dashboard. The new site boosted user engagement and visibility, placing it on par with respected media outlets.

Syracuse University