Case Study: Radial strengthens its global eCommerce brand with Eastern Standard

Radial expands global eCommerce reach with Eastern Standard’s six-language WordPress redesign

Eastern Standard partnered with Radial, a global eCommerce services provider, to help the company strengthen its market positioning. The challenges included creating a brand evolution that resonated with its B2B clients and their B2C customers, defining a compelling new story for its offerings, and aligning its extensive group of global stakeholders.

To address this, Eastern Standard implemented a comprehensive strategy and design solution. This involved UX research workshops, a new client-centric content strategy, and the development of a newly accessible, multilingual WordPress website. The result was an elevated digital experience that allows Radial's team to easily manage content and enter new markets, accelerating project delivery well beyond the client's initial capabilities.

Radial