Case Study: PMC Property Group elevates Riverwalk’s luxury brand and drives lease-ups with Eastern Standard

PMC Property Group boosts Riverwalk lease-ups with Eastern Standard, signing 33 leases in 2 months

Eastern Standard partnered with PMC Property Group to address the challenges of launching Riverwalk, a luxury rental community in Philadelphia. The client needed a branding strategy that would elevate the property to match its high-end offerings, position it as a new neighborhood, and attract affluent renters in a competitive market.

The solution from Eastern Standard included a comprehensive brand strategy and identity, culminating in an "Urban Oasis" tagline and a turnkey marketing microsite. This site integrated with property management software and was designed to capture leads through compelling content. The campaign was highly successful, resulting in 33 leases signed during the COVID-19 pandemic, an impressive feat during a period of urban exodus.

PMC Property Group