Case Study: PMC Property Group achieves unified branding and stronger digital leasing performance with Eastern Standard

PMC Property Group boosts leasing with Eastern Standard, renting 25%+ of 1900 Arch units in 60 days

PMC Property Group, one of the largest residential real estate developers on the East Coast, faced challenges with disparate brand identities and websites across its extensive portfolio. They needed a unified digital presence and a proactive partner to guide cohesive brand and marketing strategies. To address this, they partnered with vendor Eastern Standard for a comprehensive solution involving branding, web design, and digital strategy.

Eastern Standard implemented a new shared web framework, merging corporate and property sites and integrating a leasing solution that pulled real-time data. They created custom microsites and launched integrated digital campaigns. This strategy significantly boosted occupancy rates; for the 1900 Arch Street property, over 25% of units were rented within 60 days before construction was complete. Eastern Standard's work provided a scalable model for the client's continued growth.

PMC Property Group