Case Study: Philadelphia Ballet refreshes brand awareness with Eastern Standard's bold creative direction

Philadelphia Ballet boosts brand awareness with Eastern Standard’s 2018–19 season refresh

The Philadelphia Ballet needed a fresh vision and a bold new look to market their 2018-19 season and establish themselves as a leading ballet company. They engaged the vendor Eastern Standard for a comprehensive branding project that included brand promotion, strategy, and creative direction to address this challenge.

Eastern Standard implemented a data-first approach, leading a new visual strategy and creative direction inspired by the editorial fashion world. They commissioned a photo shoot to create striking imagery, which was then incorporated into modern geometric designs and bold colorways for season brochures and collateral materials. This solution successfully reimagined the ballet's brand, resulting in an overwhelmingly positive response and increased brand awareness for the iconic institution.

Philadelphia Ballet