Case Study: Follett Products achieves a modern, lead-generating B2B website with Eastern Standard

Follett Products modernizes global web experience with Eastern Standard for $140+M manufacturing business

Eastern Standard partnered with Follett Products, a global B2B manufacturer of commercial ice and refrigeration equipment, to address its outdated website. The challenge was to create a modern, user-friendly experience that could effectively generate leads, provide quick access to product information and tech support, and solidify Follett's position as a market leader across its key verticals.

The solution from Eastern Standard included a comprehensive UX redesign, Drupal and WordPress development, and user testing. They implemented an industry-specific homepage gateway, intuitive product lookup tools, a multilingual platform for European customers, and a dedicated site for a new health sciences division. This strategy successfully modernized the digital experience with a focus on lead generation and future e-commerce functionality, supporting Follett's $140+M annual revenue business.

Follett Products