Case Study: EwingCole boosts brand visibility, lead generation, and recruiting with Eastern Standard

EwingCole boosts lead generation and recruiting with Eastern Standard

EwingCole, a renowned architecture, engineering, interior design, and planning firm, faced challenges with a legacy website that offered poor mobile navigation, information dead ends, and static project pages that failed to represent them as an industry leader. They partnered with Eastern Standard to create a new site that would boost brand visibility, lead generation, and talent recruitment.

Eastern Standard delivered a comprehensive solution including content strategy, UX design, and a new WordPress site. The vendor implemented a streamlined information architecture, integrated storytelling for thought leadership, and a flexible visual design system. The results were an elevated user experience that effectively showcases the firm's vast portfolio and culture, making it easier for prospects and job seekers to discover their work and leading to improved brand visibility, lead generation, and recruiting.

EwingCole