Case Study: Cohen, Placitella & Roth builds trust and boosts leads with Eastern Standard's website redesign and content strategy

Cohen, Placitella & Roth streamlines 1,500+ legacy pages with Eastern Standard

Cohen, Placitella & Roth, a personal injury law firm, needed to enhance its digital presence to capture more leads and build trust in a competitive market. They partnered with vendor Eastern Standard for a comprehensive website redesign and content strategy to present a more polished and credible first impression to potential clients.

Eastern Standard executed a top-to-bottom website overhaul, which included a new visual design, UX improvements, SEO upgrades, and a content strategy focused on building trust and educating users. The solution condensed over 1,500 legacy pages for clarity and achieved a perfect pre-launch ADA scan with zero issues. This refined digital presence is well-poised to drive leads and carry the firm into the future.

Cohen, Placitella & Roth