Case Study: Arcadia University boosts website performance, UX, and brand recognition with Eastern Standard

Arcadia University improves site speed and 3-click navigation with Eastern Standard

Arcadia University, a top-ranked private university in Pennsylvania, needed to optimize its website to amplify its unique value propositions and support a variety of departments. Their legacy site was built on the soon-to-be-deprecated Drupal 7, and they faced the challenge of migrating to a new platform without losing traffic or search rankings while creating better experiences for their diverse audiences.

Eastern Standard implemented a comprehensive solution involving audience research, a migration to WordPress, and a new UX and visual design. They created intuitive user journeys and role-based navigation, optimized site performance with compressed imagery, and made the CMS flexible for editors. The vendor helped Arcadia University centralize its brand narrative, placing student and faculty stories front and center to better engage prospective students and donors.

Arcadia University