East Village
9 Case Studies
A East Village Case Study
SkinHQ, a luxury skincare clinic expanding from Manchester, sought to launch its new Birmingham location with a standout event to attract regional media, bloggers, influencers, and future clients. East Village was engaged for its event management expertise to help the brand establish itself in the competitive local market.
East Village managed the entire launch, curating a guest list and designing an Ibiza-themed party complete with branded selfie spots, a DJ, cocktails, and canapés. The event secured coverage with a reach of over 200,000 and generated immediate sales through on-the-night booking incentives. It also successfully fostered new affiliate partnerships between SkinHQ and key beauty influencers, establishing the clinic as a premier local destination.