Case Study: Midlands Fashion Awards boosts media coverage and sponsorship success with East Village

Midlands Fashion Awards - Customer Case Study

East Village was brought on board by the Midlands Fashion Awards, a leading regional platform for fashion talent, to manage its PR. The challenge was to amplify the event's share of voice, create a stronger platform for emerging designers, and build key relationships with sponsors and partners for its 2014 and 2015 events.

The solution from East Village involved a strategic PR and social media campaign that promoted key milestones, secured media coverage, and engaged local influencers. The vendor secured significant regional press coverage, resulting in over 1.4 million media impressions for 2014 and 1.2 million for 2015. East Village also helped secure event sponsors and a high-profile catwalk slot for a winner, successfully raising the awards' profile.

Midlands Fashion Awards