Case Study: Ian Macleod Distillers boosts regional brand awareness with East Village

Ian Macleod Distilleries - Customer Case Study

Ian Macleod Distillers, a leading Scottish distiller, sought to expand its reach and build a strong customer base for its spirits brands in the Midlands region. They engaged the food and drink PR expertise of East Village to help drive media coverage, secure new stockists, and create new opportunities to put their brands on the map.

East Village implemented a comprehensive PR and marketing plan that included securing regional media coverage, building relationships with journalists and influencers, and hosting a multitude of targeted events. The results were highly successful, generating over 1.5 million in total press coverage, securing new stockists, and establishing key partnerships, including headline sponsorship of Birmingham Cocktail Weekend which attracted approximately 5,000 visitors.

Ian Macleod Distilleries