Case Study: FIT MAMA boosts app downloads and media visibility with East Village PR

FIT MAMA secures 120+ media placements with East Village

The customer, FIT MAMA and its founder Mari-Carmen Sanchez-Morris, sought to expand awareness of its health app and establish her as a credible voice in the HealthTech space. To meet this challenge, they engaged the vendor, East Village, for a strategy combining public relations and thought leadership.

East Village implemented a strategy to build the founder's visibility through media commentary, podcast placements, and investor introductions. This resulted in over 120 pieces of coverage in top-tier media outlets, four podcast appearances, and six investor introductions. The campaign achieved a reach of 562 million, successfully driving app downloads and establishing the founder as a trusted expert regularly sought after by mainstream media.

FIT MAMA