East Village
9 Case Studies
Case Study: blow LTD builds a loyal Birmingham customer base with East Village
A East Village Case Study
blow LTD - Customer Case Study
The customer, blow LTD, an on-demand beauty app, faced the challenge of launching its service and building a loyal customer base in its new Birmingham market. To support its UK growth ambitions, blow LTD engaged the vendor, East Village, to create a campaign focused on reaching local corporate and influencer audiences through strategic partnerships and promotion.
East Village implemented a comprehensive six-month plan utilizing influencer reviews, targeted digital campaigns, and corporate outreach events like #HumpDayHairDos. They also secured numerous affiliate partnerships with local hotels, retailers, and events. The results were highly successful, generating over 250k in media reach, securing 10 targeted influencer reviews, and establishing blow LTD as a major player in the region's beauty scene, culminating in a successful launch event for its Debenhams beauty bar.
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