Case Study: Smeg Belgium modernizes sales operations with Easi SmartSales

Smeg is one of the leading Italian home appliance manufacturers

Smeg Belgium, a subsidiary of the Italian home appliance manufacturer, faced a lack of transparency and centralized customer information, with critical data existing only in its sales representatives' heads. Seeking a modern solution to gain knowledge and power over its customer relationships and product data, the company turned to vendor Easi and its SmartSales solution.

Easi implemented its user-friendly SmartSales CRM, which works on iPad and was deployed rapidly. The solution provided Smeg Belgium with transparent reporting on sales activities and customer history, which was quickly adopted by the sales team. This modern tool impressed customers and had a hugely positive effect on sales. The success led to plans for integrating SmartSales with SAP and rolling it out to other Smeg entities in the Netherlands and Germany.

Smeg Belgium

Gert Fluyt

General Manager