Case Study: Pharma Technology streamlines sales operations with Easi SmartSales

Pharma Technology - Customer Case Study

Pharma Technology, a pharmaceutical equipment manufacturer based in Nivelles, faced a challenge in standardizing its sales processes as its team expanded across three continents. Using archaic methods like Excel and Word led to information gaps and inconsistent communication. The company needed a tool to centralize visit reports and synchronize information for its global sales force, which led them to partner with vendor Easi for their SmartSales application.

By implementing Easi's SmartSales solution, Pharma Technology automated the updating of crucial sales information and gained key features like customer visualization on a map for optimizing travel routes. The web-based manager also provided independence to modify the application without relying on the vendor. The results included the rapid adoption of the tool by the entire sales team and the elimination of information gaps. Easi’s attentiveness and the positive reception from both employees and customers confirmed the success of the partnership.

Pharma Technology

Hervé Dengis

Sales Director