Case Study: Boiron boosts mobile sales efficiency with Easi’s SmartSales

Boiron - Customer Case Study

Boiron, a manufacturer of homeopathic products and subsidiary of the Boiron Group, needed a mobile CRM solution to support its dedicated sales team in Belgium. The company required a flexible and professional tool to replace inefficient paper-based processes for its representatives visiting pharmacies. They selected the SmartSales application from vendor Easi.

The solution implemented by Easi was the user-friendly SmartSales iPad app, which provided features for online order taking and digital product presentations. This gave Boiron’s sales team greater autonomy while also improving information sharing and management reporting. The vendor Easi provided a customized application and established a strong, lasting partnership, which resulted in reduced administrative work and a more professional image for the sales force.

Boiron

Bertrand Duquesne

General Manager