Case Study: Insurance Industry achieves 15% higher quote conversions with Earnix Pricing Analytics

Pricing Analytics Solution

The Insurance Industry, one of the top 10 personal lines insurers in the US, wanted to grow auto policyholders in its target segments without sacrificing profitability. Working in a multistate environment, the company needed a more predictable pricing approach, and turned to Earnix and its Pricing Analytics Solution to better understand how pricing changes would affect consumer response and business performance.

Earnix built predictive demand models using the insurer’s historical data to forecast conversion and retention outcomes for different pricing strategies. This gave product managers clearer visibility into the volume-profit trade-offs and helped improve pricing decisions within the existing rating structure. As a result, the insurer achieved more than 1% premium growth at the same profit, a 15% increase in quote conversions, and no change in profitability.