Case Study: Domestic and General automates personalized warranty pricing with Earnix and DataRobot

Domestic and General (D&G) automates Data Science with DataRobot and Earnix

Domestic and General (D&G), the UK’s largest provider of extended warranties for white goods, wanted to move from product-based pricing to more customer-centric warranty offers. To support this shift, D&G needed a scalable, easy-to-use analytics solution that could help its team personalize pricing at purchase and renewal while meeting enterprise, governance, and executive education requirements. The company turned to Earnix, alongside DataRobot, to modernize its data science and pricing approach.

Earnix helped D&G quickly test, integrate, and deploy models in a robust, out-of-the-box way, enabling more automated and personalized pricing and marketing decisions. With Earnix and DataRobot, D&G increased plan pricing volume from 10,000 to 400,000 plans per month, tripled model output, improved targeting, and maintained conversion rates while increasing margins. Earnix also supported stronger auditability and compliance, helping D&G scale a small data science team to do the work of an entire floor of pricing analysts.

Domestic and General

Paul Davies

Head of Data Science