Case Study: European Bank boosts deposit renewal volume with Earnix

Deposit Rate Optimization Brings the Personal Touch Back to Consumer Banking

European Bank worked with Earnix to improve deposit account renewal performance in a high-inflation, high-interest-rate environment where consumers typically keep money in deposit accounts for less than 30 days. The bank needed a more effective way to maintain deposit balances and personalize rates across short-term deposit products.

Earnix implemented its pricing and product personalization software to educate the bank on holistic pricing, improve its renewal business process, and automatically match customers to the most advantageous rate sheets based on term and volume. The result was a 17 basis point increase in monthly deposit renewal volume, translating to about €446,000 in additional monthly profit, while also cutting manual work and enabling faster, more personalized pricing decisions.

European Bank