Case Study: WVLLN boosts awareness and ROI with Earl & Thompson Marketing's Lifepilot brand development

WVLLN - Customer Case Study

WVLLN, the Western Vocation Lifelong Learning Network, wanted to launch an online portal for people considering a return to higher-level study, but they had no name or brand identity in place. Earl & Thompson Marketing was brought in to help bring the concept to life through naming, branding, and campaign planning.

Earl & Thompson Marketing developed the Lifepilot brand, provided strategy and route-to-market support, and rolled out advertising across press, outdoor, bus, and rail channels. The campaign met its objectives, significantly increased audience awareness, and delivered measurable ROI through URL variants that allowed WVLLN to track web visits by advertising source.

WVLLN