Case Study: William Blythe boosts brand awareness and repositions as an innovation partner with Earl & Thompson Marketing

William Blythe - Customer Case Study

William Blythe, a long-established leader in the chemicals industry, faced the challenge of repositioning itself from a commodity supplier to a value-driven innovation partner. Despite significant internal investment and new capabilities, the market was unaware of its evolution. The company engaged Earl & Thompson Marketing to increase awareness and communicate its new strategic vision.

Earl & Thompson Marketing developed a comprehensive solution, beginning with research and a new visual identity to reflect William Blythe's innovative nature. This included a new corporate style, tone of voice, and a critical internal communication strategy to engage employees, which involved revamping on-site signage. The striking new marketing materials, including exhibition stands and a website, were extremely well-received, successfully demonstrating the company's full capabilities to its global audience and establishing Earl & Thompson as a key partner.

William Blythe