Case Study: Wedge Whiteboards improves multi-audience ecommerce journeys with Earl & Thompson Marketing

Wedge Whiteboards - Customer Case Study

Wedge Whiteboards, a provider of high-quality dry wipe whiteboards, faced the challenge of creating an ecommerce website that could effectively target its diverse audience of schools, homes, and businesses. Their vendor, Earl & Thompson Marketing, identified that a simple redesign was insufficient; the project required a deeper strategy to craft distinct messaging and user journeys for each market segment to drive online sales.

The solution from Earl & Thompson Marketing involved extensive strategic work to define audience targets and user pathways. This led to the creation of a single website that intelligently filters users from the start, guiding each audience type through a tailored journey with relevant messaging, products, and an easy-to-use shop. The outcome was a highly effective site that allowed Wedge Whiteboards to successfully engage their different sectors, which in turn enabled them to expand their reach into social media.

Wedge Whiteboards