Case Study: University of Bristol achieves 3182% ROI with Earl & Thompson Marketing

University of Bristol - Customer Case Study

University of Bristol, a top 1% global university, was not recruiting enough students for its Masters programmes in the Faculty of Science, especially from international markets. Earl & Thompson Marketing was brought in to help the faculty improve its marketing approach for both home and overseas student audiences, while working within wider University policies and processes.

Earl & Thompson Marketing created Facebook pages, a microsite, and a Facebook advertising campaign to deliver targeted messaging and build awareness in multiple countries. The campaign increased demand visibility and led to new student recruits, generating a reported ROI of 3182% and creating assets the faculty can continue to use.

University of Bristol