Case Study: South West Mediation strengthens its brand and online presence with Earl & Thompson Marketing

South West Mediation - Customer Case Study

South West Mediation partnered with Earl & Thompson Marketing when changes to legal aid legislation created both an opportunity and a threat: more people would need mediation, but competition and referral pressure were expected to increase. The business needed a stronger brand presence to communicate its professional, personal approach and support a move into a more direct-to-market environment.

Earl & Thompson Marketing developed a clearer brand personality, created a new strapline, refreshed photography and literature, and built a responsive website with a content management system so South West Mediation could add new content easily. Earl & Thompson Marketing also reviewed and restructured the client’s AdWords campaign, providing three months of monthly support and consultation. The result was a brand and website that better reflect South West Mediation’s proposition, plus improved capacity for ongoing content updates and a platform for awareness campaigns.

South West Mediation