Case Study: Somerset College Boosts Enrolment with Earl & Thompson Marketing

Somerset College - Customer Case Study

Somerset College worked with Earl & Thompson Marketing to drive enrolment across FE and HE courses, with a particular focus on five priority courses. Faced with nearby colleges competing for the same audience, the college needed a campaign that would stand out and reinforce its creative proposition to students and local influencers.

Earl & Thompson Marketing delivered a summer campaign built around the strapline “Start Building the Future you Dream of,” combining radio ads, town-centre banner advertising, and cinema spots with a trailer-style creative approach. The campaign helped raise Somerset College’s profile and led to increased applications and an ongoing intake of students, while also generating strong engagement through high-impact, high-visibility media.

Somerset College